Nielsen BuzzMetrics is the global measurement standard in Consumer-Generated Media. With solid data-mining technology, superb research and Nielsen’s unrivaled experience in media measurement and client services, we help today’s companies, brands and business professionals better understand the influence and impact of CGM on products, issues, reputation and image.
We help promote and protect brands by measuring CGM and listening attentively to the pulse in online "buzz." CGM encompasses the influential insights and opinions found in online discussions, opinions, experiences, recommendations and word of mouth.
BuzzMetrics and Nielsen//NetRatings are part of the newly formed Nielsen Online unit within The Nielsen Company, a global information and media company.
A subsidiary of The Nielsen Company