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Rewiring For The Age of Consumer Expression

Consumer-generated media (CGM) continues to radically reshape the marketing and media landscape. The stakes are higher than ever for brands, and we remain absolutely committed to helping our clients adapt to and leverage this change. In that spirit, Nielsen BuzzMetrics presents its second annual client forum dedicated exclusively to Consumer-Generated Media: CGM Summit 2007, Rewiring For The Age of Consumer Expression.

Why CGM Summit?

This symposium will tackle the most critical issues facing brand stakeholders in this disruptive era of growing consumer empowerment. What’s the state of CGM? Where is it going? In an age of continuous conversations around your brand, what are the underlying principles of a sound defensive branding strategy? How must marketers manage media when consumers become the most ubiquitous, authoritative source to customers and other market stakeholders? How can marketers maximize CGM value holistically, across organizational silos? What are the leading brands doing to rewire their DNA? How are they changing the way they listen, the way they communicate, and the way they manage customer relationships? CGM Summit 2007 will probe both the theoretical and practical, with great emphasis on client case studies and interaction. And by bringing together the savviest practitioners of CGM data, along with BuzzMetrics analysts and other experts, CGM Summit 2007 promises to inspire and empower you. The focus is entirely on the concept of CGM – broadly and deeply. There is nothing else like it.

Who Should Attend?

CGM Summit is a Nielsen BuzzMetrics invitation-only client event, including delegates from marketers and agency partners. A limited number of passes are being allocated to select analysts, journalists and other stakeholders upon request.

Agenda

Meeting Agenda

Download the latest version here

8:00 AM    Breakfast & Registration
8:45 AM    Main Session Welcome
9:00 AM    Main Session Keynote: State of CGM

What’s the state of CGM? Where is it going? Where is it from a technological and global perspective? How is it changing the marketing game? What are the underlying trends permanently shaping behavior, media and markets as we know them? What are the new marketing mandates?

9:30 AM Main Session Panel: Where Will CGM Be In 2010?

Where will CGM take us in three years? How will it evolve and impact consumer lives? How will it impact marketing, advertising and media business models? How definitive is its evolution? How can marketers prepare and leverage change? Hear perspectives on the future from some of the most important decision-makers in the online social-networking scene.

10:15 AM Break
10:30 AM Main Session Panel: Are Brands Prepared For 2010?

What are the leading brands doing to rewire their DNA for a world increasingly impacted by CGM? How are they changing the way their companies listen, the way they communicate, and the way they manage customer relationships? How have past CGM experiments and lessons informed marketing innovation and planning for the future? Where are we certain, where are our vulnerabilities?

11:15 AM Main Session Panel: What Is Influence?

There’s a lot of hype and mystique around influence. But what really is it? Can we identify it? Can we measure it? How does it fit into marketing strategy? Who in the enterprise or the marketing value chain should be accountable for leading strategy and execution around influence?

12:00 PM Lunch
12:45 PM Assigned Workshop Breakout – Industries & Applications In Focus

-    Group 1: Defensive Branding
-    Group 2: Advertising & Engagement
-    Group 3: The Progressive Agenda
-    Group 4: New Product Launch
-    Group 5: Healthcare Buzz
-    Group 6: Innovations In CGM Measurement

1:45 PM Assigned Workshop Breakout – Industries & Applications In Focus

-    Group 1: Defensive Branding
-    Group 2: Advertising & Engagement
-    Group 3: The Progressive Agenda
-    Group 4: New Product Launch:
-    Group 5: Healthcare
-    Group 6: Innovations In CGM Measurement

2:45 PM Assigned Workshop Breakout – Industries & Applications In Focus

-    Group 1: Defensive Branding
-    Group 2: Advertising & Engagement
-    Group 3: The Progressive Agenda
-    Group 4: New Product Launch
-    Group 5: Media & Entertainment
-    Group 6: Innovations In CGM Measurement

3:45PM    Break
4:00PM    Main Session Recap: Making Sense of It All
4:30PM    Cocktails
6:30PM    Adjourn – Breakdown

Itinerary

Wednesday, October 24th
6:30 PM - Pre-Cocktail @ Vig27, 119 East 27th Street, New York

Thursday, October 25th
8:00am – Full Day Meeting
4:30pm – Cocktails, Wine and Cheese

Blogging & Media Policies

Blogging will be encouraged during the main forum, but prohibited during the breakout sessions, to enable open and candid dialogue. A very limited number of passes will be extended to friends-of-the-company journalists and analysts. Nielsen BuzzMetrics will assign official internal bloggers for the event

Lodging

Hotel Recommendations

Statue of Liberty and Metropolitan Museum of Art by day; Broadway at night. The city that never sleeps offers comfort and style at a range of hotels for travelers. Here is a list of recommended hotels in the area. We hope you enjoy your stay here in New York City.

Download a list of recommended hotels in the area here