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News for 2005

12.28.05	Consumer Search Services Tackle Blogs, But Leave Other Social Media Lurking The richness and prevalence of these less-hyped conversation platforms are so great that that a burgeoning market research industry has sprouted to sort and study them -- side by side with blogs. Companies like BuzzMetrics (my employer) and Intelliseek (a competitor) are applying advanced search and linguistic technologies, coupled with rigorous market research methodologies, to help advertisers understand this new world.
12.27.05	Small Firms Turn to Marketing Buzz Agents Some experts say that smaller, lesser-known companies are particularly well-suited to buzz campaigns. While at large companies, there is more pressure from upper management to maintain control of a marketing message, "the whole point [of a buzz campaign] is to get consumers talking," says Max Kalehoff, vice president, marketing at BuzzMetrics, a New York word-of-mouth research and planning firm. "Word of mouth is the ultimate form of consumer engagement," he says.
12.21.05	In the Blink of an Eye, Blogs Became Big Philadelphia Inquirer blogger Daniel Rubin looks at the booming blogosphere
12.20.05	The Rise and Rise of Corporate Blogs CNN International's year-end review looks at the rise of corporate blogs, using data from the Intelliseek-Edelman white papers on blogging as supporting evidence
12.20.05	The Mix: Youth Marketing Relies on Interactivity Max Kalehoff, vice president of marketing at market research company BuzzMetrics, concurs and points out that even marketers without a Gen Y or teen customer base would do well to observe how this demographic is being reached. “The youth are really at the forefront of these changes that are going on,” Kalehoff says. “They are feeding a lot of the adoption of alternative media. They’re the leading curve of the culture we’re in.”
12.13.05	The Pocket Guide to the 2005 Blogosphere Intelliseek CMO Pete Blackshaw takes a look at the evolution of blogging in 2005: sheer numbers, splogs, advertising, influence and more
11.11.05	IBM to Workers: Blog Away Blogs can be effective marketing and internal communications tools for companies, as IBM's recent initiatives show. CMO Pete Blackshaw is quoted.
10.25.05	Blog Search Market Heats Up BlogPulse senior researcher Natalie Glance notes that the analysis and data offered by Intelliseek's BlogPulse.com search portal differentiate it from other blog search engines
10.19.05	6 Area Firms among Inc.'s fastest-growers For the second consecutive year, Intelliseek Inc. is named to the Inc. 500 list of the country's fastest-growing private companies. In 2005, Intelliseek ranks No. 476.
10.17.05	AOL to take Blogs' Pulse via Intelliseek Daily blog data and analysis from Intelliseek's BlogPulse.com search engine will be featured at AOL, under an agreement announced by the two firms today
10.3.05	The Ad-Averse: Finicky and Opinionated Business writer Alex Mindlin examines some of the finer points of Intelliseek's recent research on online consumer behavior, especially "ad skippers."
9.27.05	Reach Ad Skippers Via Online Word-of-Mouth Pamela Parker highlights Intelliseek's latest look at consumer attitudes toward advertising -- including findings that consumers who skip ads on TV rely on the Internet for other consumers' recommendations.
8.24.05	Marsteller Announces User-Generated Media Alliance With Best of Breed Companies Intelliseek joins the advertising/PR firm Marsteller, along with several other firms, to create the User-Generated Media Alliance for online and reputation monitoring services
8.8.05	Opinion: Is Enterprise Search Destined to be a Myth? Intelliseek's focus on marketing intelligence is highlighted in Hadley Reynolds' look at the state of enterprise search. The best applications, he writes, are knowledge-driven and tailored to business processes to provide answers, not just search results.
8.5.05	Factiva Launches New Service to Help Execs Measure Company Reputation Intelliseek will provide blog data and consumer-generated media from online discussion forums and blogs as part of Factiva's new Reputation Lab solution for monitoring corporate reputation
7.21.05	BlogPulse New & Improved Search Engine MarketingShift's Jason Dowdell offers a behind-the-scenes look at the new features and technologies powering Intelliseek's enhanced BlogPulse.com
7.21.05	Deeper Insight Into the Blogosphere Associate Editor Chris Sherman examines the recent upgrades to Intelliseek's BlogPulse.com and what they mean for users interested in search and analysis tools.
7.8.05	London Coverage Overwhelms Blogosphere Thursday's terrorist bombings in London dominated day-after discussions among bloggers, reports Intelliseek's BlogPulse.com site
6.9.05	Competitive Intelligence: What You Don't Know CAN Hurt You Writer Heidi Cohen highlights BlogPulse's insights in a column examining the importance of understanding diverse audience voices when conducting competitive intelligence
6.7.05	Tracking Trends Via the Blogosphere Associate Editor Chris Sherman offers a helpful tour of Intelliseek's BlogPulse and focuses on its extended services -- trend graphs, conversation tracking, search features and more.
6.3.05	Blog Mining Gets Real Writer Louis Columbus singles out BlogPulse's graphical trend capabilities and Conversation Tracker as several key services helping companies understand blog content
4.26.05	New Blog Buzz from BlogPulse: Now Tracking More Than 10 Million Blogs BlogPulse's milestone identification of 10 million blogs this week gets notice in Gary Price's Search Engine Watch feature
4.19.05	Online Data-Gathering Tools ClickZ's Brian Teasley outlines "amazing" data-gathering tools, and Intelliseek's BlogPulse shares the spotlight with Google's new satellite maps and Claritas' PRIZM system
4.5.05	How to Monitor the Chatter Writer Brian Teasley singles out Intelliseek's BlogPulse as the kind of technology all companies and brands should be using to delve into online consumer opinions and attitudes
3.23.05	The web: battle of the bloggers UPI highlights the work of Intelliseek senior researcher Natalie Glance, whose paper studied the influence of political blogs in the Nov. 2004 presidential election.
2.11.05	Faces of EContent: Natalie Glance Natalie Glance, a senior researcher at Intelliseek's Applied Research Center in Pittsburgh, discusses her passion for blogging and social collaboration networks in an EContent magazine profile
2.4.05	Volvo Asks Intelliseek to Gauge Reaction to Super Bowl Ad Carmaker Volvo has engaged Intelliseek to monitor online consumers' reactions to its first-ever Super Bowl ad
2.1.05	Big Ticket: Why a Commercial During the Super Bowl Is Worth an Unprecedented $80,000 a Second Joe Mandese of Broadcasting & Cable examines the value of a $2.4 million 30-second Super Bowl ad...and mentions Intelliseek's "buzz-monitoring" Super Bowl initiative
1.26.05	Should Businesses Blog? Pete Blackshaw's insights on consumer-generated media are highlighted in the Seattle Post-Intelligencer's coverage of the Blog Business Summit
1.10.05	Intelliseek to Watch Super Bowl Buzz Intelliseek's Super Bowl initiative, which involves monitoring of online consumer "buzz" around Super Bowl ads, includes a first-ever consumer bloggers' panel
1.1.05	Why There's No Esaping the Blog Fortune's end-of-2004 look at 10 tech trends mentions Intelliseek's expertise at tracking and analyzing data in the increasingly important blogosphere

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