CINCINNATI, Ohio (Jan. 3, 2005) -- Frank Hufnagel, a sales and marketing professional with expertise in loyalty marketing and analytical market research, has joined Intelliseek as a vice president of sales.

Hufnagel comes to Intelliseek, a leading marketing intelligence firm, from Information Research Incorporated (IRI) in Irvine, CA., where he was director of client solutions. Prior to IRI, Hufnagel was a director of business development at Catalina Marketing Corporation, division manager for Acosta Sales & Marketing, and director of sales for Johnson & Johnson/Merck in New Brunswick, N.J.

Intelliseek provides technologies and services to help marketers promote and protect brands through measurement and analysis of online buzz and word-of-mouth -- also known as Consumer-Generated Media (CGM) -- as expressed through online boards, forums, communities, blogs, search engine results, and direct company feedback.

"Intelliseek is committed to becoming the top firm in the fast growing field of word-of-mouth measurement and analytics," said CEO Mike Nazzaro. "Frank’s hiring builds on our momentum and continues our direct-sales focus to help create a world-class selling organization."

Added Jay Stockwell, Intelliseek’s Senior VP of Sales:  "Frank’s 19-year track record of delivering revenue for corporations such as J&J and Catalina is the perfect complement to Intelliseek’s robust direct sales effort."

At IRI, Hufnagel led the divisional "Insights Team" for Con Agra, IRI’s second largest client, and at Catalina, he led the company’s expansion into the natural foods channel by establishing marketing programs with Wild Oats and Whole Foods Markets. During 16 years at Johnson & Johnson, Hufnagel worked for J&J/Merck, McNeil Consumer Healthcare, J&J Sales and Logistics Company, and J&J Consumer Products Company.

He earned a bachelor’s degree in business administration from the University of Oklahoma and a master’s degree in business administration from Oklahoma City University.

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About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.