BlogPulse.com Detects Shift in Top Personalities, Blogs, News Sources Cited by Bloggers

In the same week that it detected more than 10 million blogs for the first time, Intelliseek's BlogPulse.com also noted a shift in conversations in the blogosphere

CINCINNATI, OHIO (April 26, 2005) -- Since the end of 2004, the late Terri Schiavo and the late Pope John Paul II have overtaken President George Bush as the most-discussed personalities among bloggers, while the San Francisco Chronicle and News.com have emerged among the top news sources cited by bloggers.

Moreover, Boing Boing remains the most-cited blog, joined by Engadget.com (up from No. 13 in 2004 to No. 2 in 2005), MichelleMalkin.com (No. 23 to No. 7) and Gizmodo.com (No. 17 to No. 8).

Those are just a few of the findings from BlogPulse.com, (http://www.blogpulse.com) a free blog portal from Intelliseek that tracks posts from blogs to uncover key trends, issues, personalities and other data. Since its launch in May, 2004, BlogPulse has identified more than 10 million blogs for its daily analyses.

During March 1-April 18, 2005, the late Terri Schiavo (24,017 citations) and the late Pope John Paul (16,610 citations) overtook President George Bush (15,461 citations) as the most-discussed person in the blogosphere, compared to end-of-2004 data. Other newcomers to the 2005 list include House Majority Leader Tom DeLay (No. 5), singer Ashlee Simpson (No. 9) and Michael Schiavo (Terri's husband, No. 10). Dropping from the 2004 top-10 list are John Kerry, Michael Moore, Saddam Hussein, Dick Cheney, Bill Clinton and the late Ronald Reagan.

During the same time frame, The San Francisco Chronicle moved from No. 15 to No. 8 on the list of news sources cited most frequently by bloggers, and News.com jumped from No. 24 to No. 9. Yahoo! News and The New York Times retained their top two positions, respectively, while the BBC dropped from No. 3 to No. 6. The Chronicle's spike was fueled by writer Jon Carroll's recent "Unitarian Jihad" column, the most-cited news story in March-April.

Boing Boing retained its 2004 position as the top blog, followed in 2005 by Engadget.com (up from No. 13 in 2004) and the political blog, Daily Kos.

"Blogs are exploding, and Intelliseek is committed to providing breakthrough analytics to understand their role, influence and popularity," said Pete Blackshaw, Intelliseek chief marketing officer, who will lead a session on word-of-mouth marketing on Wednesday at AD:TECH San Francisco. Blog measurement and analysis will be a core focus of the panel.


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Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

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