Intelliseek to Provide AOL With Daily Blog Trend AnalysisAnd agreement between Intelliseek and AOL delivers BlogPulse.com data and analysis to AOL users for up-to-the-minute blog "buzz"CINCINNATI, Ohio (October 17, 2005) - Intelliseek announced today a new agreement to provide AOL with daily blog data and trend analysis from Intelliseek's BlogPulse (TM), one of the most popular blog search engines on the Internet. Under the agreement, Cincinnati-based Intelliseek's blog data, statistics, trend charts and blog entries will be featured on the AOL(R) network. These daily blog reports will update Web users in real time about Internet activity and "buzz." Included in the daily feeds will be top blogs, top blog posts, top news stories and news sources being cited by bloggers, top website/blog links being shared by bloggers, as well as the top personalities and key phrases being discussed by bloggers in their posts. AOL also will hav access to BlogPulse's two blogs - BlogPulse Newswire, a summary of blog activity, and the entertainment-focused BlogPulse Spotlight. "The blogging world is growing by leaps and bounds, and this agreement is a natural fit for two companies intent on delivering timely blog information to today's Internet users," said Karthik Iyer, Intelliseek's Senior Vice President of Business Development. "We're delighted that AOL is validating the investment we've made in one of the Internet's best tools and technologies for blog analysis." "The addition of daily blog data from BlogPulse advances AOL's mission of being one of the leading destinations Web users visit to find out what's happening in the World and on the Internet, and what people are talking about. The blog trend data we will be receiving from BlogPulse will keep visitors to the AOL network connected to and informed about the fast-growing blogging community," said Bill Schreiner, Vice President, AOL Community. Intelliseek's BlogPulse search engine, launched in May 2004, puts AOL directly in touch with Intelliseek-analyzed data from an index of more than 17 million blogs - a number that grows, on average, by 40,000-50,000 blogs a day. Intelliseek's data is derived from daily analysis of new blog posts. As part of the agreement, AOL will also have access to BlogPulse's graphical trend-creation tool, which allows users to track "buzz" over time for certain issues, themes, personalities and search terms. BlogPulse features a set of trend graphs, and AOL will be able to create and feature customized graphs using the trend interface. "Blogs are redefining the Internet landscape and empowering the consumer-generated media movement," said Pete Blackshaw, Intelliseek's Chief Marketing Officer. "Intelliseek looks forward to helping AOL users gain access to blog analysis and better understand the impact of blogs." Intelliseek Inc. powers BlogPulse.com, a blog search engine that showcases daily analysis of top blogs and blog posts, news stories and new sources, and top blog personalities, links and phrases. Intelliseek's BrandPulse(R) solution derives deeper marketing intelligence for clients from a wider pool of web content, including blogs, USENET newsgroups, online discussions and forums, and internal feedback. Media Contact: Sue MacDonald, 513-618-6716 Press Contact: Sales Inquiries: sales@buzzmetrics.com; 1.877.999.7335 About Nielsen Online:Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.
About The Nielsen Company:The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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