NEW YORK, Oct. 17, 2006 - Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today announced that Forrester Research cited Nielsen BuzzMetrics as an industry "leader" in its recent evaluation of brand monitoring services. 

 

Forrester concluded that "Nielsen BuzzMetrics has clear strength in its coverage of consumer-generated media and has the strongest strategic vision, competing at a scale "unmatched" by any other competitor".  Nielsen BuzzMetrics was one of seven companies invited to participate in the The Forrester Wave^TM: Brand Monitoring Q3 2006 report.

 

A complimentary copy of the Wave is available at www.nielsenbuzzmetrics.com, courtesy of Nielsen BuzzMetrics.

 

The Wave report covers four key brand-monitoring activities: data collection, information processing, data analysis and insight delivery.  Highlights include:

• Nielsen BuzzMetrics is best suited for enterprise-level brand monitoring and is among the leaders with the strongest solutions.  It has clear strength in its coverage of consumer-generated media.
• The firm offers technology with extensive functionality and consults to managers and C-level executives alike. 
• Nielsen BuzzMetrics has a strong management team supported by large technology, client services, and research staff. 
• The company’s relationship with other Nielsen businesses will allow large marketers to source all forms of marketing intelligence from a single provider.

Press Contact: Sandra Parrelli; Sandra.Parrelli@nielsen.com; 646-654-7772

Sales Inquiries: sales@buzzmetrics.com; 1.877.999.7335

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.