New York, November 7, 2006 - What's hot among the gadgets, gizmos, and other new consumer electronics products? That's one of many questions Nielsen BuzzMetrics, a leading word-of-mouth measurements firm, will tackle during the 2007 Consumer Electronics Show (CES) Jan. 8-11 in Las Vegas.  CES is one of the world's largest and most influential stages for introducing and promoting new technology products.

As part of its buzz and consumer-generated media monitoring, Nielsen BuzzMetrics will publish a special syndicated report on key insights from the CES show.  Electronics is among the largest categories Nielsen BuzzMetrics monitors.

"Electronics is perfectly suited for buzz analysis," said Pete Blackshaw, chief marketing officer, Nielsen BuzzMetrics.  "Consumers talk before, during, and after the new product purchase cycle, and our goal is to absorb and translate as much of conversation into actionable intelligence as possible."

He added: "Importantly, we want to help our electronic clients exploit early buzz to improve and optimize their marketing efforts. Nielsen BuzzMetrics works with more than a dozen major electronics companies, monitoring over 40 million blogs, message boards, forums, communities and other sources of online expression venues."

CES Electronics Buzz Report

Nielsen BuzzMetrics will provide clients with unique insights into the most popular products and brands introduced at CES 2007 as well as identify notable trends.  According to Nielsen BuzzMetrics, consumers posted more than 40,000 messages about CES 2006 before, during and after the event took place, to blogs, discussion boards and Usenet groups.  CES 2007 is expected to exceed prior levels of CGM as online consumers increasingly share their experiences, opinions and views.

CES Industry Segment Report

The syndicated Industry Segment Report will track discussions surrounding CES 2007 for media planning, product management and communications. Both pre-show and post-show studies will be available for: Overall CES discussion, Audio, Digital Imaging, Emerging Technologies, Gaming, Home Networking, Home Theatre and Video, Mobile Electronics and Wireless.

The first syndicated pre-show report will be available on December 15, 2006 and answer key questions such as:

• What are the key differences in consumer-generated media (CGM) between the 2007 and 2006 CES?
• What brands and products have the most buzz and why? 
• What are the key drivers of discussion within the segment? 
• Is consumer sentiment positive, negative or neutral?
• ho are the most influential authors within the segment and what are they saying?
• Where is the discussion taking place?
• What implied or explicit product issues are being identified in discussion segments? 

CES 2007 Custom Reports

Custom reports focused on key areas such as competitive intelligence, emerging trends and other analyses will empower clients by answering specific questions and providing deeper analysis on particular brands, products and topics.

Buzz Highlights of CES 2006

• Top Industry Segments : Home Theater & Video and Gaming had the most buzz around CES 2006, with 30 percent and 25 percent of posts devoted to these topics, respectively. The Wireless and Audio segments generated significant buzz volume as well, with over 10 percent each. 
• Top Brands:  The most-discussed brand surrounding CES 2006 was Sony, with a buzz volume of approximately 25 percent, followed by Microsoft with nearly 20 percent.  Buzz volume for the Apple brand was roughly 12 percent, while volumes for the remaining brands were relatively close at around five percent or less.

Press Contact: Sandra Parrelli; Sandra.Parrelli@nielsen.com; 646-654-7772

Sales Inquiries: sales@buzzmetrics.com; 1.877.999.7335

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.