FOR IMMEDIATE RELEASE:

Nielsen BuzzMetrics Introduces Powerful Tool to Visualize Brand Associations within Internet Chatter

 

NEW YORK, April 5, 2007 – Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.

 

The Brand Association Map™ (BAM) uses advanced text-mining algorithms to plot the most important language, attributes, issues and themes about a brand in concentric circles, derived from consumer expression in blogs, boards, ratings sites and other forms of consumer-generated media (CGM). With the brand represented in the bull’s eye, the resulting visualization empowers marketers to quickly grasp how brand identity, reputation and equity mesh with core assumptions.

 

“The Brand Association Map takes a powerful snapshot of a brand DNA, helping marketers reconcile intuition and beliefs about brands with how consumers really contextualize them”, said Jerry Needel, senior vice president, Product Management, Nielsen BuzzMetrics. “This aids understanding of true brand health, and results in marketers asking the right questions and making better decisions.”

 

Brand stakeholders who benefit from BAM include:

·          Marketers – to understand relevant initiatives and product benefits.

·          Researchers – to identify hot issues invisible or unaddressed by traditional techniques.

·          Advertising Agencies – to ensure messaging preserves and optimizes brand equity.

·          External Relations – to uncover vulnerabilities in corporate reputation.

·          Media Buyers – to measure response and engagement with specific communications campaigns, spokespeople and contexts.

 

Learn More About BAM

 

To learn more about consumer-generated media, including BAM, please sign up for Nielsen BuzzMetrics’ CGM 101 Webinar, scheduled for Friday, April 6. To register and learn about additional educational modules, please visit http://www.nielsenbuzzmetrics.com/webinars.asp

 

About Nielsen BuzzMetrics

The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is the global standard in measuring consumer-generated media and word of mouth. Nielsen BuzzMetrics helps more than 100 leading global companies interpret and leverage the buzz surrounding them—clients like Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as the top 15 pharmaceutical concerns. Partners include the world's largest marketing-services firms, and innovative new-marketing agencies. The company has also collaborated with distinguished research organizations such as the Pew Internet and American Life Project. BuzzMetrics, Inc. is a subsidiary of The Nielsen Company, owner of such renowned research names as ACNielsen and Nielsen Media Research. For more information, visit www.nielsenbuzzmetrics.com.

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Press Contact: Sandra Parrelli; Sandra.parrelli@buzzmetrics.com; 646-654-7772

Sales Inquiries: sales@buzzmetrics.com; 1.877.999.7335

Press Contact: Sandra Parrelli; Sandra.Parrelli@nielsen.com; 646-654-7772

Sales Inquiries: sales@buzzmetrics.com; 1.877.999.7335

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.