The fastest growing media is that which consumers create themselves and share with others. Nielsen BuzzMetrics™ is the global measurement standard for consumer-generated media (CGM), a term we coined to describe the explosive growth of online content, opinion, recommendations, word-of-mouth behavior and, of course, buzz.

Through our BrandPulse suite of products – BrandPulse and BrandPulse Insight – we measure consumer-generated media to help companies understand consumer needs, reactions and issues.

By tuning into CGM, we help companies gain market feedback and understand how consumers talk about important issues, advocate products and spread information. We do this by combining superb brand and consumer expertise, proprietary data-mining technology, and Nielsen’s unrivaled experience in media measurement and client service.

The BrandPulse suite draws from one of the largest CGM content reservoirs available, including online discussion forums, boards and an index of millions of blogs. We help brands answer the following questions:

• How do consumers feel about your brand – across a time horizon and in real time?
• How many consumers are talking online, and how many other consumers are influenced by the conversation?
• What specific issues are being discussed? What issues are coming around the corner? What events, trends and specific issues are influencing your marketplace and your brand?
• Who’s talking and where, and are they consumers who are influential?
• Did your marketing initiatives engage, resonate, echo or backfire with consumers?
• Are customer service and other business processes helping or hurting buzz?
• Can you influence, control or manage word of mouth? Should your brand start blogging, put a friendly front door on the Web site or embark upon a “conversation” with consumers?

Through experience and partnerships with more than 100 leading global brands and companies, Nielsen BuzzMetrics has developed practices, products and services to help our clients listen attentively to the brand "pulse” by listening directly to the consumers who create it, spread it and influence it online. We do this in real time, across a broad-time horizon, or in the context of a specific trend, insight, reputation challenge or marketing opportunity.

At a time when most brand-building tactics are challenged by media fragmentation and growing consumer distrust in advertising, our BrandPulse approach is designed to help brands stay three steps ahead of today’s empowered consumers. The solution is especially critical when brands are investing lots of money on new product launches, TV ad campaigns, sponsorships and interactive marketing initiatives.

Put BrandPulse to work for you…today.