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Releases
Press Releases for 2007
| 12.13.2007 |
How did Nationwide generate significant Super Bowl buzz last year with a single 30-second spot? According to Nielsen research, the use of an unexpected spokesperson, Kevin Federline, combined with an aggressive website strategy and early pre-release of the ad all conspired to boost high levels of conversations and buzz relative to other ads.
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| 10.03.2007 |
Millions of consumers go online daily to talk about and research cars prior to making a purchase. In fact, online buzz for transaction pricing and incentives across automotive discussion forums is up 40% since January 2007, according to Nielsen BuzzMetrics, the global measurement standard in consumer-generated media (CGM).
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| 08.28.2007 |
Prolonged online “buzz” about the environmental terms “green” and “sustainability” suggest that heightened awareness of environmental issues is much more than a passing fad, The Nielsen Company reported today in a report from Nielsen BuzzMetrics, the global measurement standard in consumer-generated media. |
| 07.17.2007 |
Marketing strategies that separate advertising and paid media from pure word-of-mouth tactics can be severely misguided, according to a just-completed study by The Nielsen Company, which found that high blog interest, or buzz, around new product launches is tightly linked to paid media spending.
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| 05.31.2007 |
Introducing Nutrition*Buzz, the next generation of buzz analytics to help marketers identify and act on early food and nutrition trend.
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| 06.25.2007 |
Nielsen BuzzMetrics Webinar to Probe Key CGM Metrics Leading to Launch. |
| 05.31.2007 |
Introducing Nutrition*Buzz, the next generation of buzz analytics to help marketers identify and act on early food and nutrition trend.
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| 04.30.2007 |
The Nielsen Company, a leading global information and media company, and BuzzMetrics, the global leader in tracking and analysis of online consumer-generated media, today announced that Nielsen and the other stockholders of BuzzMetrics have agreed in principle to a transaction under which Nielsen, which already owns approximately 58 percent of BuzzMetrics, would acquire the remaining BuzzMetrics shares it does not currently own.
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| 04.19.2007 |
Nielsen BuzzMetrics Launches Research Service To Track Consumer Sentiment and Brand Health Around 'Sustainability'
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| 04.11.2007 |
Nielsen BuzzMetrics Brand Association Map shows Sanjaya has extremely high association with campaigns intended to prevent his elimination
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| 04.05.2007 |
Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.
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| 03.05.2007 |
Nielsen BuzzMetrics, the global measurement standard in consumer-generated media (CGM), today announced two strategic executive hires to fortify a growing roster of industry practice leaders charged with advancing CGM analytics. These new domain experts will lead the firm’s services in consumer electronics and consumer-packaged goods, two of the categories most heavily affected by the rapid growth of blogs, boards, online video and other consumer-expression vehicles.
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| 01.25.2007 |
While Kevin Federline's inaugural CD sputtered in music sales, his recent reincarnation as Super Bowl ad pitchman is all the rage in pre-game advertising buzz, according to online word-of-mouth measurement firm Nielsen BuzzMetrics.
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