Releases

Press Releases for 2008

05.02.2008	Nielsen Online launches digital strategic services group; focus areas to include brand advocacy and defensive branding Client Feedback and Industry Research Confirm Important Need: Help Inform Online Brand Strategies
05.01.2008	Nielsen Online Provides Buzz Levels for Tesco’s Fresh & Easy Markets With more than more than 60 Tesco’s Fresh & Easy Neighborhood Markets now open, consumers are talking online about this new entrant into the U.S. grocery segment. Nielsen Online provides the following relevant data from our BuzzMetrics service.
03.31.2008	Online Consumers Call for Greater Transparency in Strategies for Environmental Sustainability, According to Nielsen Online BuzzMetrics Service shows 50 Percent Increase in Online Conversations around Sustainability; Discussion Broadens beyond Global Warming
01.16.2008	Monday Morning “Chatterbacking” on Simpson/Romo Relationship Up Significantly in Wake of Dallas Loss to Giants Online buzz around Dallas Cowboy quarterback Tony Romo and singer/actress Jessica Simpson is up dramatically in the wake of Dallas’ 21-17 loss to the NY Giants in yesterday’s playoff game, Nielsen Online reported today.

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