In a world of Internet-enabled consumers, online word-of-mouth behavior and the boom in consumer-generated media have emerged as critical to many of your everyday business challenges. Consumer “buzz” is driving your sales, exerting an impact on your image and brand, fueling potential crises and preparing the market for your next big move.

Nielsen BuzzMetrics provides real business solutions that address a range of marketing, advertising, brand and corporate needs. Through a top-notch combination of technology and analyst expertise, we provide the tools you need to analyze and measure “buzz” and to nurture the experienced insights that lead to better, more relevant decisions.

Our business solutions address a broad range of business needs and challenges, including (but not limited to):

New Product Launch

Understand and influence consumers’ reactions to the launch of new products and services, whether a new vehicle, cell phone, a unique beverage, high-tech handheld device, a new television program or a new drug. Deploy our solutions to track products before, during and after launch for the best possible outcome.

Consumer Insights

Gain a comprehensive understanding of what your customers are saying about your brands and products—with a goal of maintaining, enhancing and protecting your brand identity. What exactly are consumers talking about on the Internet, and with what emotion and effect? How much buzz is out there? Is it growing or shrinking, positive or negative, and what can you do to leverage it?

Marketing Effectiveness

Evaluate and measure the effectiveness of your marketing messaging and programs to better understand and target your customer(s). In an era of increased ROI for the marketing/PR department, get the numbers you need to make sure you’re spending marketing/advertising dollars wisely, effectively and in ways that get results.

Reputation/Crisis Management

Proactively identify and diffuse issues that have the potential to affect the reputation of your company, image or brand. Gain control of crisis situations with up-to-the-minute intelligence that helps you pinpont the consumer state of mind on issues that can include product recalls, liability issues, consumer activism, negative publicity, corporate issues, news events, rumors or situations you never expected. Leverage candid public commentary so you’re in the best possible position to repair your relationship with customers, stakeholders, regulators, the media, the public and other groups.