Nielsen BuzzMetrics is a rich source for news articles, feature stories and book research for reporters, analysts, business professionals and writers in all media.

Consider us when you need information about new product launches, measuring marketing effectiveness, consumer-generated media, the growth and impact of the blogosphere, content and text-mining technologies, discovering consumer insights from large volumes of online “buzz,” corporate reputation challenges, and trends/issues in our particular areas of industry expertise: automotive, consumer electronics, nutrition, pharma-health and television.

We'll do our best to find you the background information, sources and interviews that you need. All it takes is a phone call or an e-mail ( ) and we'll work as closely as possible within your deadlines.

A few story ideas:

Consumer-Generated Media:

The Internet boom has made every consumer a potential critic, reviewer and "reporter" on a variety of issues, topics and brands. Each day, millions of opinions posted by influential consumers make their way to Internet discussion boards, forums, membership sites, review/ratings sites, USENET newsgroups and blogs. What's the impact of this CGM on traditional media and on market research? Nielsen BuzzMetrics specializes in CGM and can help writers/analysts understand the concepts and impact.

Blogging:

It doesn't matter if you're intimately familiar with blogs or wouldn't know a blog from a bog. Nielsen BuzzMetrics can help you understand the blogging phenomenon from a variety of standpoints: as a new and fast-growing source of CGM, as a new source of influence on everything from buying behavior to advertising to politics, and why blogs are here to stay. Our BlogPulse search engine and blog analysis Web site offers a window into the blogosphere and provides our team with the real-world blog experience that makes us a leader in this exciting new universe of Internet content and influence.

Unstructured Data Mining:

Much of today's critical information for businesses, agencies and enterprises is found in unstructured data—multiple data points stored in disparate and unconnected sources, such as e-mails, on the Internet, subscription sources, blogs and more. Nielsen BuzzMetrics' technologies are able to organize, connect, categorize, classify and analyze vast amounts of unstructured data to provide meaning, insights, relevance and structure.

New-media measurement for marketers and advertisers:

The prevalence of online consumer-generated media is rapidly influencing a variety of industries and disciplines, including traditional marketing/advertising measurement, the automotive and electronics markets, pharmaceutical, food and health industries and more. One of Nielsen BuzzMetrics’ in-house analysts can help you discover what’s new and what’s coming in these fields.

Text-Mining Technologies:

Nielsen BuzzMetrics has experts at its offices in New York, Cincinnati and Israel who specialize in text-mining technologies, including text extraction and mining, text analysis, natural-language programming and other approaches that help derive meaning and intelligence from raw text in many forms.

Interested in these or other stories? Contact our public relations staff.